Objective 6 and Objective 7

Objective 6

I wasn't as successful as I thought it would be. I tried to have friends help me promote it and that did not work as well as originally thought. I cross promoted this page mostly through twitter trying to get more likes or page views but it did not work as I had planned. I have friends that are real estate agents and they received interest through twitter and I was hoping to get more likes through that. The plan that I had was to post educational messages for those looking to buy or sell a home. I tried to post during the peak times around Monday Wednesday and Saturday to increase views. I also tried not to post too much because I personally don't like things popping up in my face every day but figured that 2 to 3 times a week would keep you on their mind but wouldn't be annoying. 

Objective 7

The campaign wasn’t a complete waste as there have been a handful reach out interested in testing the waters of buying a new home as well as some looking to sell their homes which is good. I have also had one who told me personally when they look to upgrade to a new home they would love for her to list their home as well as help them in the search for a new home. I could have done a better job of trying to get reviews from past clients and help promote her. It was hard with her not being able to do much with her father having a quadruple bypass surgery and not getting listings to share on the page. I slightly increased the likes received but not how I imagined I would. I was expecting more of my friends to share it with their friends and help to get more views but now looking back I realize that I have many friends who are closely tied to others our age who have become real estate agents and want to support them. I will continue to monitor this page and hopefully get more likes and views as she gains more listings and have more to offer. I would put more pictures of houses that she had listed as well as post information of other things are happening in the real estate world such as house prices rising or falling in the area to create a sense of urgency to help people get off the fence on if they should sell or not. 

Objective 5

I reached the 30 likes deemed necessary to begin to be able to analyze the effectiveness of our Facebook page through the first 2 weeks or so. Now to the end of the semester I have gotten to 44 likes so I didn’t increase necessarily how we wanted to. In my Sales Management class, we discussed the importance of educational based marketing and help the target audience view you as an expert in your field. I tried doing this each week by posting at least 2 times a week sometimes more with educational things for those wanting to buy or sell a home. The likes did not increase as much as maybe desired but others have reached out with interest to test the housing market. The likes per post were few the average was about 7 to 10 on each post which means only about 16% of the followers would like the content. Each post received varying levels of views but would range from the high being 375 and the lowest being 27. I also posted pictures of a townhome she had listed early in the semester that gained more interest than the other posts it but became difficult as my grandpa had a quadruple bypass surgery and she needed to attend to him and she didn’t get listings during that time.

Objective 4

The original plan I had was to find people who were looking to sell their home or a new family looking to buy or a person looking for a second property. I was hoping to have her do live posts during open houses she had or pot listings that she had received. My grandpa then had a quadruple bypass surgery that then affected my mom greatly and I had to deviate from the plan. The new plan I had was to educate potential first time buyers or first time sellers with things they could do to increase value and interest from others in their property. I also was looking to gain interest from people who were maybe trying to sell their home by themselves and having a hard time finding people with interest in their homes. I tried to educate them with posts about 2 times a week for those looking to either buy or sell a home. I also wanted to receive interest from people who were looking for a new home whether it be a snowbird wanting to move down to sunny St. George or a young couple.