Objective 5

I reached the 30 likes deemed necessary to begin to be able to analyze the effectiveness of our Facebook page through the first 2 weeks or so. Now to the end of the semester I have gotten to 44 likes so I didn’t increase necessarily how we wanted to. In my Sales Management class, we discussed the importance of educational based marketing and help the target audience view you as an expert in your field. I tried doing this each week by posting at least 2 times a week sometimes more with educational things for those wanting to buy or sell a home. The likes did not increase as much as maybe desired but others have reached out with interest to test the housing market. The likes per post were few the average was about 7 to 10 on each post which means only about 16% of the followers would like the content. Each post received varying levels of views but would range from the high being 375 and the lowest being 27. I also posted pictures of a townhome she had listed early in the semester that gained more interest than the other posts it but became difficult as my grandpa had a quadruple bypass surgery and she needed to attend to him and she didn’t get listings during that time.